Nude video chat by random men and women
So why do they find it difficult to guide so many away from this trend?
We can, I suppose, blame the wider culture and the fictions paraded before us about how life should be: all the way from the sophisticated libertines of Sex And The City (who, apart from Samantha, at least persuaded themselves that they were looking for love) to the crudity of Geordie Shore, Love Island, Big Brother, Ex On The Beach and the rest.
Big business has a case to answer, too: at a time when girls are overtaking boys academically and young women are making strides in science, politics and business, advertising — at all levels — is reinforcing the message that all women should aim for is being irresistibly 'hot'.
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To explore this topic, I pulled aside two individuals who I knew were hunting for a long-term relationship using online dating websites, and asked them about their experiences with the services.
The two services used by these individuals were OKCupid and Match.com, two of the largest and most popular dating websites on the Internet.
We CAN observe that soap operas and dramas can only keep their plots going by constantly making and breaking connections at ever faster speed, and that unimaginative writers find it simplest to make those connections sexual.(I know a sexual health nurse who enjoys making what she calls 'chlamydia maps' of the leading soaps.)Nor is it something the middle classes can look down on. Even The Archers has just had Oxford student Phoebe throwing up morning-after pills after an unenjoyable tumble with a Bulgarian fruit-picker she took a fancy to.
Then we have celebrities, bragging about hundreds of one-nighters and, in the case of the appalling Russell Brand this week, having the nerve to call themselves life gurus as a result of their experiences.
Once considered a realm inhabited only by the socially awkward, online dating is now just another tool in the toolbox, no matter whether you’re looking for a hook-up or your soulmate.....
The expression, if you want something to shudder at, was: 'What's a slice off a cut loaf? It's the shrugging hook-up culture, the normalisation of the one-night stand and the giggling 'walk of shame' in last night's crumpled clothes.
It's the popularity of Tinder, an online 'dating' app that has negated the need for chat-up lines and instead fuelled the growing expectation that young women will 'put out' on the first meeting.
It isn't just the annual humiliation of girls behaving badly in 'S**galuf' and elsewhere but all year.
We see young women lying shrieking, knickers around their ankles, offering sex acts to strangers and risking the kind of rape which — as various judges have been slammed for pointing out — is difficult to prosecute because the girl was too drunk to remember.